Campaign results
Real Numbers. Real Campaigns.
PixelMile is backed by Air Fresh Marketing, which has run activations for 1,000+ brands since 2008 — Netflix, Microsoft, Starbucks, Adidas, Lyft, and more. Here are measured results from that team, and how we structure LED truck campaigns by goal.
Measured results
From the team behind PixelMile
Telecom · 75+ cities · 2024
Visible by Verizon: +150% brand awareness
A nationwide 75-city street blitz that generated 50,000+ new subscribers and 12,000+ direct sign-ups. Coordinating one message across 75 markets simultaneously is the exact muscle PixelMile applies to multi-city truck campaigns under one contract.
CPG · Nationwide · 2024
Premier Protein: +70% purchase intent
Over one million samples distributed across 5,000+ retail locations and 500+ gym partnerships. Sampling teams paired with mobile advertising is the combination PixelMile offers out of the box: the truck builds awareness, the team converts it.
Entertainment · Dallas · 2024
Cirque du Soleil: +45% ticket inquiries
Four days at the State Fair of Texas produced 8,000+ direct interactions and 2,500+ social shares for the Dallas show. High-density event targeting is where a routed LED truck delivers its highest impression counts.
Restaurants · 4 markets · 2023
Wagamama: +38% foot traffic
A multi-city launch blitz across Tampa, Atlanta, New York, and Boston with 50,000+ promotional pieces distributed and 12,000+ direct interactions — the street-level launch playbook PixelMile scales with LED trucks.
Consumer Goods · Milwaukee, Wisconsin · 2026
Durex Milwaukee: 50,000+ brand impressions
Air Fresh Marketing partnered with Durex to execute a dynamic street team activation in Milwaukee, Wisconsin. Our energetic team of brand ambassadors engaged the local community through strategic product sampling, promotional giveaways, and interactive consumer engagement at high-traffic locations throughout the city. The campaign successfully reached thousands of consumers, creating memorable brand interactions and driving significant awareness for Durex products in the Milwaukee market. Street-level work like this is what a routed LED truck amplifies: the truck builds the awareness, the team on the ground converts it.
Sports & Apparel · Nationwide · 2024
Adidas: 500M+ brand impressions
Air Fresh Marketing executed a national street marketing campaign for Adidas, deploying brand ambassadors outside sporting events, running clubs, and urban basketball courts. Our teams distributed exclusive promo codes, ran on-the-spot shoe fitting experiences, and created pop-up engagement zones that brought the Adidas brand directly to athletes and sneakerheads on the streets. Coordinating one message across several markets at once is the same muscle PixelMile applies to multi-city truck campaigns under one contract.
Sports & Entertainment · 3 markets · 2023
Williams Racing: 500K+ brand impressions
Air Fresh Marketing provided street-level brand presence for Williams Racing across three major F1 markets. Our teams worked the areas surrounding race venues, hotels, restaurants, fan zones, and transit hubs, engaging racing fans with branded giveaways, photo opportunities, and race-day information that extended the Williams brand far beyond the track. High-density event targeting is where a routed LED truck delivers its highest impression counts.
Food & Beverage · New York City · 2024
Buffalo Wild Wings GO!: 25,000+ flyers distributed
Air Fresh Marketing mobilized a high-energy urban brand ambassador squad to blanket NYC's East Village for the Buffalo Wild Wings GO! launch. Our street teams hit every block, distributing menus, offering exclusive opening-day deals, and creating pop-up engagement stations at busy intersections. The campaign combined classic guerrilla flyering with modern QR-code-driven digital engagement to drive immediate foot traffic. Launch and opening pushes are the classic LED truck window: saturate the trade area while the news is still new.
Health & Nutrition · Nationwide · 2024
Clif Bar: 2M+ samples distributed
National marketing campaign for Clif Bar featuring outdoor event sponsorships, athlete partnerships, and adventure sports activations. Coordinating one message across several markets at once is the same muscle PixelMile applies to multi-city truck campaigns under one contract.
Sports & Entertainment · Las Vegas · 2024
+44 Formula One: 15,000+ direct interactions
Air Fresh Marketing deployed brand ambassadors across the Las Vegas Strip and surrounding venues during the Formula 1 Grand Prix. Our street teams distributed branded merchandise, created photo-op stations, and drove foot traffic to the +44 activation at The Wynn, blending guerrilla street marketing with high-profile event presence. High-density event targeting is where a routed LED truck delivers its highest impression counts.
Beverage · Denver, Colorado · 2024
Boss Coffee: 100,000+ samples distributed
US product launch campaign for Boss Coffee featuring street team activations, sampling events, and brand awareness campaigns in key urban markets. Launch and opening pushes are the classic LED truck window: saturate the trade area while the news is still new.
Technology · 2 markets · 2026
Libon: 35,000+ consumer engagements
Air Fresh Marketing executed a comprehensive brand ambassador campaign for Libon's NYC market expansion, targeting the vibrant Brooklyn and Bronx communities. Our diverse team of locally-sourced brand ambassadors conducted grassroots outreach, engaging residents through neighborhood activations, community events, and one-on-one consumer interactions. The campaign successfully introduced Libon to thousands of new potential users while building authentic connections within these culturally rich neighborhoods. Launch and opening pushes are the classic LED truck window: saturate the trade area while the news is still new.
Results above are from Air Fresh Marketing street and experiential campaigns run by the PixelMile team. LED truck campaign reporting (GPS routes, photo proof, impressions) is delivered on every PixelMile booking.
How we structure LED truck campaigns by goal
The examples below illustrate how PixelMile structures LED billboard truck campaigns by goal. Every real campaign includes GPS route verification, timestamped photo proof of performance, and impression estimates, so you see exactly what your campaign delivered.
B2B SaaS at a major tech conference
A software company circles the convention center and headquarter hotels during a 4-day conference, running booth-location creative by day and an after-party invite by night. A single truck on a busy convention route can deliver 30,000 to 70,000 impressions per day among a concentrated B2B audience, at a fraction of official sponsorship cost.
Retail launch saturating its trade area
A new store runs a tight neighborhood route for opening week, timed to commute, lunch, and weekend traffic, paired with a sampling team near the door through Air Fresh Marketing. The truck builds awareness; the team converts it into walk-ins.
Multi-city launch that feels national
A brand runs teaser creative across several markets in the days before launch, then switches the whole fleet to launch-day messaging the moment it goes live, all coordinated under one contract with consolidated reporting.
District-targeted advocacy push
An advocacy group routes trucks through specific districts and past key buildings during a legislative window, updating the message overnight as the issue moves, something no fixed billboard can match.
The reach behind these campaigns
A single mobile billboard truck generates roughly 30,000 to 70,000 impressions per day and 300,000 to 500,000 over a typical campaign, with routes concentrated where your audience actually is. Out-of-home advertising is among the most-noticed and highest-ROI media, and a routed truck adds targeting and frequency on top of that. See the data in do mobile billboards work.
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